Design Lead
Shaping
into
strategic
product
opportunity
What's Next? →
The Journey
As a developer-by-training and a designer at heart, I've always been drawn to messy, complex problems — the kind that need patience, clarity, and a touch of empathy to feel simple and human. Simplicity isn't innate; it's crafted. This drove took me on a journey through multiple industries like business aviation, fintech and EdTech startups to predictive maintenance designing solutions focused on the small, but big gains.
I've learned that empowering others to design with empathy, purpose, and confidence starts with one thing: truly understanding the problem. And, of course, getting everyone to agree on what that problem actually is can feel like herding cats at times — especially in environments that move fast and iterate faster. That's where communication comes in — clear, purposeful, and occasionally accompanied by coffee and bad metaphors. If you can't explain it, you don't really know it, right?
That belief led me to become a Design Ambassador at Copperleaf, where I turned scattered design jargon into story-driven presentations that helped designers, devs, and PMs share each other's pains to build empathy and finally root at the same ideas. And because I clearly don't value free time, I also taught a full cohort of BrainStation, helping emerging creatives find clarity, confidence, and maybe even a zen of stakeholder feedback.
The Future Goals
When AI entered my work, it felt like finally getting a creative partner who loves the nitty-gritty stuff. Let the machine handle the how — I'll handle the creative process that inspires. Now, my goal as a product design lead is to help teams and users on the same: use AI thoughtfully to make work simpler, smarter, and a lot more human.
Knowledge Sharing
Coaching
Engineer Co-opsHelping engineer co-ops explore their individual project’s problem space using structured design processes.
Facilitator
WorkshopsRunning Design Thinking workshops with new employees to introduce design processes into other domains and gain the supporters.
Instructor
At Brainstation CampusLeading three-month long UI/UX courses at BrainStation, Vancouver campus.